Executive Summary
In the Web3 space, trust is everything. This crypto PR case study walks you through how our team at Bigcoin executed a massive international media campaign for BeInCom. The result was highly targeted coverage across more than 70 global publications, including tier-one crypto giants like Decrypt, The Block, and Bitcoin.com, alongside a strong network of industry-specific platforms.
Our objective right from the start was crystal clear:
- Strengthen BeInCom’s global credibility.
- Support their strategic positioning just ahead of a major market expansion.
- Increase overarching brand authority within the crowded blockchain ecosystem.
The outcome went far beyond just getting views. We built a structured, long-lasting reputation foundation that continues to pay dividends.
About BeInCom: Expanding the Web3 Social Ecosystem
- Industry: Web3 Social & Blockchain Platform
- Stage: Global Expansion Phase
- Target Market: International Web3 Users and Investors
BeInCom came to us with a clear mission. They wanted to break out of their regional success and position themselves as a globally recognized Web3 platform. While their product had incredibly strong technical fundamentals and a passionate core user base, they were missing that high-authority media visibility in international markets.
The Challenge: Building Trust in a Skeptical Market
Before we started working together, BeInCom was dealing with a few common but critical hurdles:
- A noticeable lack of international press exposure.
- Zero coverage on tier-one crypto publications.
- Weak global brand recognition, making it hard to stand out.
- Real difficulty in building trust with foreign investors and potential strategic partners.
In the blockchain industry, credibility signals are often the deciding factor for major partnership opportunities. If top-tier media isn’t talking about you, the broader market simply won’t perceive you as a top-tier player.
The PR Strategy Framework for Global Reach
To solve this, we didn’t just blast out a generic press release. Our approach was deeply rooted in narrative control and a carefully tiered distribution model. Here is exactly how we did it:
[H3] 1. Narrative Positioning We started by refining BeInCom’s core story. We shifted the focus away from basic feature updates and instead highlighted their market differentiation, product uniqueness, and the long-term value they bring to the Web3 ecosystem. By structuring the messaging around strategic storytelling, we gave journalists a compelling reason to care.
[H3] 2. Media Tier Segmentation Not all press is created equal. We carefully categorized our outreach targets into three distinct groups:
- Tier 1: The heavyweights of global crypto media.
- Tier 2: Highly engaged, industry-focused blockchain publications.
- Tier 3: Broad distribution and massive syndication networks. Priority was always given to publications that spoke directly to a crypto-native audience.
[H3] 3. Targeted Media Outreach This is where the heavy lifting happened. Through direct editor engagement and persistent pitching, we successfully secured organic and sponsored placements across industry leaders like Cointelegraph, CoinDesk, Decrypt, The Block, and Bitcoin.com. In total, we landed over 70 international media outlets. Every single placement worked to reinforce their domain authority.
[H3] 4. SEO-Aligned PR Execution Unlike traditional PR agencies, we view media placements through an SEO lens. We ensured that this campaign included contextual backlinks, strengthened brand keywords, and reinforced search result dominance for branded queries. This meant our media exposure was actively improving their organic search performance on Google at the same time.
Execution Timeline
- Phase 1: Narrative refinement, targeted media list building, and deep outreach preparation.
- Phase 2: Coordinated press distribution, pitching to editors, and securing follow-up placements.
- Phase 3: Amplification across owned social channels and consolidating the SEO authority gained.
Measurable Results & Impact
The numbers speak for themselves. The campaign successfully delivered:
- Over 70 high-quality international media placements.
- Direct coverage on the most difficult-to-reach tier-one crypto publications.
- A massive spike in global brand visibility and search volume.
- A noticeable increase in inbound partnership and investor interest.
Beyond the raw impressions, this campaign fundamentally elevated BeInCom’s perceived authority within the Web3 ecosystem.
Key Learnings: Why PR Matters in Web3
Through this campaign, a few core truths about crypto marketing became evident. In crypto, credibility almost always precedes mass adoption. Tier-one media placement heavily impacts how investors perceive a project. Furthermore, distributing news without a strong underlying narrative weakens the impact. Structured PR amplifies long-term brand equity, rather than just providing a short-term traffic spike.
Crypto projects operate in an environment where trust is scarce. Media validation provides the reputation reinforcement and investor confidence needed to grow.
This campaign is a perfect reflection of Bigcoin’s broader capabilities as a provider of comprehensive blockchain marketing services, focusing on integrated, long-term growth systems.
Looking to Strengthen Your Global Credibility?
If your Web3 project requires international positioning, real media authority, and flawless PR execution, we are here to help. We design campaigns that align perfectly with both your brand strategy and your long-term growth goals.
Frequently Asked Questions (FAQ)
What is the value of crypto PR for a Web3 startup? Crypto PR helps startups build immediate credibility and trust. By securing coverage in respected blockchain media outlets, a project can attract investors, node operators, and users who rely on these platforms for vetted industry news.
How does PR impact SEO in the blockchain industry?
When executed correctly, PR generates high-quality backlinks from authoritative news domains. This signals to search engines that your project is highly trusted, significantly boosting your own website’s organic search rankings.
Why is tier-one media coverage so difficult to get in crypto?
Top-tier publications receive hundreds of pitches daily. Getting featured requires more than just a good product; it demands a unique narrative, existing industry relationships, and a deep understanding of what crypto journalists are actually looking to cover.
